Expanded Experience of Online Shopping in the UAE
With the brand’s expanded omnichannel presence, customers can enjoy online shopping in the UAE.
Majid Al Futtaim (MAF) Lifestyle announced the introduction of a dedicated e-commerce portal in the UAE, working with its long-time partner Lululemon Athletica inc.
With the addition of new areas to the agreement and the opening of numerous new stores throughout the Middle East this year, the establishment of the e-commerce portal highlights lululemon’s growing regional presence. It will help fuel the US$5 billion Middle Eastern sportswear sector.
Through a franchise arrangement with MAF, the brand has been active throughout the Middle East since 2015.
The Growth of Lululemon in The Middle East
According to Fahed Ghanim, CEO of MAF Lifestyle, the growth of lululemon in the Middle East is aimed at addressing the growing interest in well-being here and the developing significance of healthy and active lives centred around connection and community. Majid Al Futtaim Lifestyle has increased the lululemon Middle East company by more than three times in the last two years, placing them on an accelerated growth strategy. This growth is motivated by a desire to open up more opportunities and well-being for everyone. They look forward to growing in new markets and cities, reaching new audiences, and assisting in developing and supporting current communities.
Lululemon’s omnichannel reach will now include 2.3 million more UAE households thanks to the e-commerce platform, which offers an expanded experience of online shopping in the UAE.
What Can Customers Buy?
Customers may now browse their favourite gear for On The Move (OTM), running, training, yoga, and most other activities on www.lululemon.me and visit lululemon’s brick-and-mortar stores throughout the Middle East, with a variety of sizing and fit options for both men and women.
Additionally, new customers can enjoy online shopping in the UAE and utilise the buy-now-pay-later app Tabby to employ deferred payments, get a 15% discount with the code Hello15, and take advantage of same-day delivery for quick and convenient shipment.
Between 2021 and 2025, the Middle Eastern sportswear market is anticipated to expand at a CAGR of more than 6%.
About Majid Al Futtaim
Majid Al Futtaim, established in 1992, is the Middle East, Africa, and Asia’s first shopping mall, community, retail, and leisure pioneer.
Majid Al Futtaim is a beautiful example of a corporate success story. It all began with one man’s goal to change how shopping, entertainment, and leisure were perceived to “create fantastic experiences for everyone, every day.” Since then, it has expanded into one of the most reputable and prosperous companies in the United Arab Emirates, operating in 17 different countries, employing over 43,000 people, and earning the highest credit rating (BBB) among privately-held corporates in the area.
With more construction planned in the area, Majid Al Futtaim owns and manages four mixed-use communities, 13 hotels, and 29 shopping centres. The portfolio of shopping centres consists of the Mall of the Emirates, the Mall of Oman, the Mall of Egypt, the City Centre malls, the My City Centre neighbourhood centres, and five community malls owned and operated in partnership with the Sharjah government.